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Perhaps wary of similar negative publicity, New South Wales seems to have changed its corporate branding with no fanfare at all.

In fact, the new logo and slogan appear to have been in place for at least a week. That’s at least a week in which Baird has managed to avoid a witty retort from Victoria’s premier, Daniel Andrews.

The earliest reported sighting of the logo was at a press conference in Martin Place on 2 September, but ABC Sydney’s photo of it was met with a straight-faced response on Twitter: just one retweet.